GÜLİZ GER, Bilkent University

Güliz Ger is Professor of Marketing and Director of the Center for Research in Transitional Societies at Bilkent University. She served as Associate Provost during 1998-2011. She received her Ph. D. (1985) in Marketing from Northwestern University. She has taught (as a visiting professor) in numerous universities around the world, including INSEAD (France), CEIBS (China), University of Sydney (Australia), and Southern Denmark University. She serves as an Associate Editor for the Journal of Consumer Research and is on the editorial boards of various journals. Her publications appeared in journals such as the Journal of Consumer Research, Journal of Public Policy and Marketing, Consumption, Markets and Culture, Journal of Material Culture, and California Management Review and in edited books. Her current research includes the historical origins of consumer culture in different geographies, acculturation and the home furnishings of rural-to-urban migrants, sustainable consumption, and production and consumption of cultural products.

Title of Talk: Learning from and Theorizing based on Historical Research

Karababa, Eminegül and Güliz Ger, 2011, Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject,” Journal of Consumer Research, 37:5, 737-760. Trentmann, Frank (2005) Knowing consumers – histories, identities, practices: an introduction. In The making of the consumer: knowledge, power and identity in the modern world, ed. Frank Trentmann. Oxford: Berg Publishers. pp1-27.

Hilton, Matthew, 2007, Consumers and the State since the Second World War," The ANNALS of the American Academy of Political and Social Science, 611; 66