LINDA L. PRICE, University of Arizona

Linda L. Price (BA, MBA University of Wyoming, Ph.D. University of Texas at Austin) is Underwood Family Professor of Marketing at University of Arizona. Linda is immediate Past President of the Association for Consumer Research, serves on the AMA Executive Academic Council, the Advisory Board for Journal of Consumer Research, Academy of Marketing Science Board of Governors, the Sheth Foundation, and other editorial boards including JM, JCR and AE for JAMS. She is research faculty of Center for Services Leadership Network. Linda has received many marketing honors including the 2015 AMA CB SIG Lifetime Achievement Award, the 2013 Academy of Marketing Science Cutco/Vector Distinguished Educator Award for Lifetime Contributions to Marketing Scholarship and the 2013 College of Business Distinguished Alumni Award from University of Wyoming. Linda’s theory and research is published in leading journals, and combines qualitative and quantitative methodologies to examine consumer identity and adaptation, social influence and network interactions. Her research has been and is currently funded by a variety of agencies including USDA, and Marketing Science Institute. She has published books, chapters and over 70 articles that have collectively garnered over 7,000 citations, and mentored many PhD students who are now leading marketing scholars.

Title of Talk: Theory "After the Fact”: What I really meant when I said that

“Family Identity: A Framework of Identity Interplay in Consumption Practices,” Journal of Consumer Research, Amber M. Epp and Linda L. Price, June 2008, 50-70.
“Designing Solutions around Customer Network Identity Goals,” Amber M. Epp and Linda L. Price, Journal of Marketing, 75, March 2011, 36-54
“The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices,” Amber M. Epp, Hope Jensen Schau, and Linda L. Price, Journal of Marketing, May 2014, 81-101.
“The Heterogeneous and Open-Ended Project of Assembling Family,” Linda L. Price and Amber M. Epp in Assembling Consumption edited by Robin Canniford and Domen Bajde, Routledge Press, Forthcoming 2015.